About Yippy
We created Yippy for golfers who want to calm their nerves without dulling their edge. Pressure moments—tight tee shots, long putts, tricky lies—can spike your heart rate and throw off your rhythm. Yippy pouches are designed to keep you steady, focused, and in control when it matters most.
Let’s be real—us golfers love having a few beers or throwing in a nicotine pouch during a round. It’s part of the vibe. But the reality is, both can come with side effects that don’t exactly help your scorecard. Beer may loosen you up, but it also slows your reaction time, clouds your judgment, and can leave you feeling sluggish. Nicotine pouches raise you're heart rate and blood pressure which makes it extremely difficult to have feel putting and chipping around the greens.
That’s where Yippy comes in. Our pouches combine science-backed ingredients to provide clean, focused calm—without nicotine, alcohol, or compromise. It’s the clarity and confidence you need to swing smoother, think sharper, and stay dialed in from the first tee to the final putt.
“Golf is a game that is played on a five-inch course – the distance between your ears.”
— Bobby Jones
Golf is a beautiful game—but it’s also one of the most nerve-wracking sports in the world. The pressure of a touchy chip that demands soft hands…the first-tee jitters as you launch a driver in front of the cart girl…the trembling four-footer to win the club championship. These are the moments where your mind can become your toughest opponent.
We created Yippy because we believe golf should be enjoyed—not endured. While many products rely on stimulants or nicotine, our pouches are a natural and healthy tool designed to calm those “Yippy” nerves and help you stay confident, steady, and clear-headed when it matters most.
Because the real game of golf isn’t just played on fairways and greens—it’s played in the space between your ears. And we’re here to help you win it.
Our Ingredients
We didn’t settle for off-the-shelf solutions. We tested countless ingredient combinations and spent hundreds of hours diving into scientific research to find the perfect balance of calm, focus, and smooth energy—without nicotine.
🌿 L-Theanine
A natural amino acid found in green tea, L-Theanine promotes a sense of calm while keeping you mentally sharp. Research shows it significantly increases activity in the alpha frequency band, which indicates that it relaxes the mind without inducing drowsiness (Source). It helps smooth out stress without making you drowsy, supporting clarity and focus when you need it most.
🌼 Rhodiola Rosea
An adaptogenic herb known for helping your body cope with physical and mental stress. Research indicates the plant’s dual actions of cognitive stimulation and emotional calming create benefits for both immediate cognitive and memory performance, as well as for the long-term preservation of brain functions (Source). Rhodiola offers mild support for focus and stamina, helping you stay resilient through long rounds or long workdays.
🍃 Ashwagandha
A trusted adaptogen used for centuries to manage stress and balance mood. Ashwagandha helps lower cortisol levels, promoting relaxation and steady energy so you can stay cool under pressure (Source).
🌱 GABA - (Gamma Aminobutyric Acid)
A naturally occurring compound in your brain, GABA acts as a calming neurotransmitter. Research shows that GABA not only induces relaxation but also reduces anxiety (Source). It works quickly to ease tension and support a relaxed, balanced state—perfect for quieting nerves without dulling your focus.
Why Pouches?
When you place a pouch in your mouth, the active ingredients can absorb directly through the lining of your cheek—a route known as buccal absorption. Unlike traditional swallowing, which sends ingredients through your digestive system, buccal absorption allows compounds to bypass your stomach and liver, entering your bloodstream faster.
Buccal absorption offers several benefits over other consumption methods:
1. Delivers more of the active ingredient into your bloodstream because it avoids breakdown in your stomach and liver (the “first-pass effect”).
2. No swallowing pills or powders. Fewer chances of stomach upset or irritation that some supplements cause when digested.
3. No mixing, shaking, or measuring. Perfect for on-the-go use.
4. While buccal absorption offers quick uptake, the pouch can also deliver ingredients steadily over several minutes as it sits between cheek and gum.
5. Pouches provide a pleasant ritual. A small minty/flavorful pouch feels more like an experience than swallowing a pill.